An organization's knowledge capital doesn't exist in documents. It exists in the experiences of its practitioners. Even in today's technology-driven world, the best business insights still come from informal meetings between expert practitioners, swapping war stories and notable experiences.

In order to bridge this gap, we've created ExTRA, a unique knowledge management system that stores and retrieves digitally recorded stories of practitioners sharing war stories of their experiences. ExTRA's unique indexing strategy retrieves a helpful story to the user right at the time they need to make a relevant decision.

Covering a vast range of subjects, ExTRA uses storytelling to deliver these actionable business insights. These stories might come straight from the corporate trenches. They might come from notable historical events. They might even come from everyday conversation. No matter where they come from, these stories offer solutions to a great assortment of common, and uncommon, business issues.

In the old days, you would have to discover these stories by speaking directly with the experts in question. These days, that's no longer true. With ExTRA, we're leveraging the best in modern technology to collate this vast amount of experience in one easy-to-navigate database, unlocking a host of real-world insight at your fingertips.

ExTRA is not a system for browsing. Instead, it's a highly reactive system that uses its knowledge of its users to deliver exactly what they want, exactly when they want it. ExTRA is a knowledge management system that works as an institutional memory to improve your daily operations.

ExTRA is incorporated into our GBS tool, making it easy to add a library of videos to any learning program.

How ExTRA Works

  • We collect the best stories an organization or corporation has to tell. Interview subjects are recorded on video telling a story in a crisply-told 1-2 minute format.
  • We index those stories according to the goals, plans, conditions, and warnings contained in the stories.
  • We then match these stories to relevant situations.
Example of an Tell Me a Doctor Story ExTRA system. Topics are provided, one story about a topic is presented, and other related stories are presented. Related stories are determined by goals, plans, conditions, and warnings - not keywords

Case Studies

Tish Robinson

Digital & eLearning

Leadership & Team Conflict Transformation

A course optimized for mobile devices that uses observe and critique, modeling, and branching conversations around a series of authentic, cross-cultural dispute conversations.

Socratic Arts, Inc.

Science-based learning that improves performance.

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