Overview

The Company and Product Overview is sometimes a single section of a business plan, and sometimes two separate sections. Either way, your business plan should cover the same key content.

The Company Overview provides a birds-eye view of your organization as it exists today and as you envision it existing in the future. Your goal is to summarize how all of the elements fit together into a cohesive business. In the Product or Service Overview section of your business plan, describe the features and benefits of the product or service you plan to offer in the most succinct and clear terms you can muster.