How to Write a Business Plan
Assess a Case Study 

Let's take a look at the Financials section of the Steep Brew business plan. Put yourself in the shoes of a potential investor in the coffee shop and look at the Financials section with a critical eye.

Take a moment to review Steep Brew's Financials section and to respond to the following questions. You may want to print the document for your reference.

Question 1: As a potential investor, what do you think about the assumptions Steep Brew used to create the Financials section of their business plan?

Click the arrow beside your choice below to get feedback.


Choice 1: The Financials section clearly documents assumptions that are supported by market research. Revenue projections appear reasonable and cost estimates look complete. 

Choice 2:The assumptions that underpin revenue projections may or may not be reasonable. I wonder if this type of revenue growth and profit margins are typical for coffee shops.