How to Write a Business Plan
Assess a Case Study 


Put yourself in the shoes of a potential investor in the coffee shop and review the Pricing Strategy portion of Steep Brew's Marketing and Sales Plan.

Take a moment to read Steep Brew's pricing rationale and to respond to the following question. You may want to print the document for your reference.

Question 1: What's your assessment of the pricing strategy in the Steep Brew business plan?

Click the arrow beside your choice below to get feedback.


Choice 1: Steep Brew shrewdly proposes offering coffee at a price lower than the nearby high-end boutique to satisfy the needs of its price-sensitive and quality-insensitive target market.

Choice 2: Steep Brew should charge more for its coffee, and earn higher margins with each cup because its closest competitors have been successfully charging a higher price.