Welcome to Design a Winning Business Based on Your Idea. As an entrepreneur, your goal is to successfully shepherd a business from concept to reality by guiding it through the Business Lifecycle. The steps of the Business Lifecycle are shown below.

This course focuses on step two of the Business Lifecycle, the phase in which one refines a business concept and lays the groundwork for the development of a robust business plan. In this course, you'll gain experience with this step by completing a series of assignments that require you to help refine a business concept for a mobile dog grooming service.

Before you get started, be sure to visit the links in the “Course Introduction” section (listed in the left navigation menu) in order to learn how to use this site and maximize your experience. Again, welcome to the course. Good Luck!

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