Susan has told you about her basic idea for a mobile dog grooming business. She’s forwarded some questions from her friend Tom to help you refine the Petopia business idea. In order to help move the planning process forward, you need to answer the remaining questions. Do the following:

1. Begin by reading Susan's email: This will provide you with instructions and relevant documents that you will need to do your assignment.

2. Download the attachments: You should download the attachments to Susan's email as they provide important background information and the tools you will need to complete your assignment. To download the attachments:

• Right-click on the link in the e-mail and select "Save target as..." OR open the link and then save the document.

• Save the document on your desktop or in a folder that you can easily access.

3. Review the newspaper article and Susan's responses to the questions on the business questionnaire.

4. Proceed to the worksheet: Click the "Open assignment worksheet" link above in order to record your conclusions by answering the following questions:

• What need(s) will your business fulfill?

• Who is going to buy or use your product or service?

• Who are your competitors and will customers buy from you rather than the competition?

• Can you create additional demand for your business?

• What will prevent others from offering similar products or services?

What Next: Click "What do the experts have to say about completing the questionnaire?"

When you're done, click "Open assignment worksheet" to get started with your work.