Design a Winning Business Based on Your Idea
 Step-by-step guide
 What do the experts have to say about planning Petopia's marketing?
 Open assignment worksheet

Step-by-step guide

You’ll use the information Susan sent in the email to develop a plan for spending Petopia’s $1,500 first-year advertising budget. In order to complete this assignment, you’ll need to do the following:

  1. Begin by reading Susan's email: This will provide you with instructions and relevant documents that you will need to do your assignment.

  2. Download the attachments: You should download the attachments to Susan's email as they provide important background information and the tools you will need to complete your assignment. To download the attachments:

    • Right-click on the link in the e-mail and select "Save target as..." OR open the link and then save the document.

    • Save the document on your desktop or in a folder that you can easily access.

  3. Gather the Mobile Dog Grooming Overview you completed in Assignment 2. Review what you know about your target audience.

  4. Open the Marketing Plan, which is an Excel workbook attached to Susan's email. In the workbook, specify how Petopia should spend its marketing budget for the first year.

  5. Proceed to the worksheet: Click the "Open assignment worksheet" link above in order to record your conclusions by answering the following questions:

    • Which media do you think are most important for Petopia to advertise in during its first year of operation? Why?

    • Why do you think your marketing plan for Petopia’s first year will be effective?

    • What other ideas do you have to promote Petopia during its first year of operation?

What Next: Click "What do the experts have to say about planning Petopia's marketing?"

When you're done, click "Open assignment worksheet" to get started with your work.